Gloria Frazier is a pioneer. Thirty nine years ago, she started her brokerage business in Florida when women didn’t start and own businesses. She never bought into limited thinking and always believed in her own abilities. A member of a band, a wife, a mother, an entrepreneur, she lived true to herself.
Real estate was a path she stumbled on but it suited her beautifully. She’s created a supportive work environment for the agents and team who are lucky enough to be part of what she’s built. I had the pleasure of visiting the ERA American office a few years ago and was immediately struck by the beautiful blend of a personal and professional vibe from the moment I walked through the door. Gloria said this was created by design and was also accidental. She didn’t want to become just a place for agent’s to park their license. She cares about her people and their development and wanted more, “we seem to be able to bring new agents up from nothing and help them find success, because we are able to nurture these relationships.”
Real estate can be a tough business. It’s a long-term, build me up, knock me down kind of job. She understands the difficulty and has created a rich family atmosphere and support network for agents to be able to handle this type of turbulent work. Part of the way she’s accomplished this is an office environment that shows off the personalities of its people. “We had beautiful, sterile cubes for about two and a half minutes, then everyone just made it their own.” Gloria’s space tells the story of who she is as well. Her office is fully equipped with a wine bar, for meetings of all kinds, and is designed to bring people closer together in a fun and relaxed way.
Gloria is as strong as ever. She reminds us that there is no retirement age in real estate. “Our top agent is 79 years old and did over 50 million dollars in volume last year. The glass ceiling doesn’t exist as far as agents go. I stumbled in this profession and have not felt that pressure of climbing the corporate ladder and am lucky to find this industry.” This was a path that was right for her from the very beginning.
How can our intentional community help Gloria’s business? Gloria has launched a charitable foundation and would love to speak to others who have had success doing the same. Please reach out to Gloria to share your story of how you were able to pull it off.
She’s also searching for more and better ways for her agents to solve the problem of time management and focus and is genuinely committed to her team. “I’d much rather keep a strong base of people that I know and love, than to continuously have to replace and add to it. I just like to see the ones we bring in, succeed and prosper and make the money I know they can make.”
Want more of Gloria’s wisdom? Follow her on Facebook and LinkedIn.
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