Afternoon Tea with Kim Luckie

January 10, 2020

Afternoon Tea with Kim Luckie

“I think if you listen to your gut long enough, you may not make the right decision for everyone, but you will make the right decision for you." 

Kim Luckie, Marketing Director and Captain Awesome at ERA American

Kim Luckie is a marketing pro and has earned her stripes building brands and telling great stories for over 25 years--a true changemaker at heart. She currently helps the agents at ERA American build better relationships with their customers and guides them through day to day marketing challenges.

The biggest thing she learned from her previous experience working as "the clean up crew" in crisis PR is that when in crisis, the only thing that truly works to get over the hump is authenticity. This lesson, learned very early in her career, has served her well as she’s able to share this knowledge with others. “The best work I get to do is to find the truth and value we bring to the customer.”

Kim embodies what it means to be authentic. She shares her story of how she was hired and nearly immediately fired. This painful life lesson set her on her current course. She reminds us that sometimes self-awareness grows in times when we are in over our heads. “I knew instantly that I needed to ask for help.” Her wisdom came when she finally realized that she didn’t have to always ride in on a white horse to be appreciated. She embraced the understanding that part of being on a team is being vulnerable, and that not having *every* right answer does not imply weakness or devalue what she does know.

Kim reminds us of the importance of listening to ourselves through the small, everyday moments and learning to trust our voice so when the big, challenging moments present themselves, we have that important muscle memory to pull from. Ever wonder how ERA adopted those iconic Chuck Taylors? Well, it all started with Kim. In her quest to own her uniqueness, she was seen in her glory by the amazing Sue Yannaconne, and the rest is history. The shoes stuck as a calling card for the brand, and fueled Kim’s confidence that she was exactly where and how she should be.

How can our intentional community help Kim and her business? Reach out to her, introduce yourself, direct message her and tell her that you heard her on this podcast and want to connect. We are truly better together and can do and be more when we share our stories and link arms. “There’s plenty of room for us to help each other.”

Connect with Kim on Facebook, LinkedIn, and Instagram.




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